Densworth Corporation is a privately owned trading and distribution company that is duly registered in Republic of the Philippines. Our management has years of experience in the fields of importing and distribution. Our aim is to source, market, and distribute quality food and beverage items from both domestic and overseas markets. We target goods that will positively impact the Philippine market.
We are well on our way to establishing a highly professional sales, marketing warehousing and distribution operation. We have partnerships with leading supermarkets and independent retail operators nationwide. Through our experience, knowledge and capital, we aim to achieve success in our operations while ensuring the growth of our suppliers, partners, and end-consumers.
At Densworth Corporation, we aim to spot developing niche markets and take advantage of these opportunities by working closely with our suppliers and our customers. We strive to provide excellent products and services that are supported by an experienced marketing team and a competent distribution and salesforce.
We envision Densworth Corporation to be the preferred partner and distributor for both local and imported brands in order to satisfy the discerning taste of every consumer.
Sales & Marketing Strategy
Densworth Corporation concentrates on brand building and brand custodianship in terms of representing its national and international brands in the Philippine retail sector.
We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of a two prong-approach in marketing to spread awareness of our products to a wider audience. The said two-pronged approach makes use of strong below-the-line (BTL) activities to provide a more interactive experience for shoppers; and strategic above-the-line (ATL) marketing pursuits to target effectively-positioned advertising materials that educate a wider segment of our market.
Depending on the profile of the product range, we will also conduct above the line advertising and we will position advertising and advertorials in targeted publications. We use this two pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.